- Alternative Health & Coaching, Financial & Health Publishing, BizOp, Political, FinTech, Construction, Real Estate, Hospitality, eCommerce
- CPG: Health & Wellness, Fitness, Skincare/Beauty, Luxury Brands, Survival, Moms & Babies
- Acquisition and monetization/retention strategy. LTV Optimization.
- eComm and Website CRO. A/B Split Testing Strategy and Implementation.
- Marketing Channel and Attribution analysis.
- Influencer and affiliate management strategy and execution.
- Email & SMS content marketing strategy.
- Performance Marketing.
- Extensive knowledge of various Data Analytics tools, project management tools, Shopfiy, Salesforce, etc.
- By documenting and refining cross-functional processes I've helped folks like Earth Echo Superfoods reduce the time to research, develop, and launch new products from 12 down to 11 months, then produced the highest grossing product launch in their company history with a cross-channel treasure hunt campaign.
- I've streamline processes for 3 ad agencies now by auditing then leading the integration of communications and project management softwares. This enabled one of them to bring on 2 additional $1M/month clients with no added headcount. I've also helped in-house marketing and ops teams reduce workflow friction and bottlenecks by up to 27%.
- 2x boost in partnerships by overhauling influencer and affiliate strategy. Developed the business case as well as the methodology for capturing and tracking additional data points in the CRM to maximize affiliate and PPC traffic. 10X monthly order volume increase ($400K+ gross) across both channels!
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